how do i use google adwords keywords tools?

Google AdWords Keyword Tools is a powerful tool that allows businesses to analyze search data to better understand which keywords bring in the most organic traffic, identify new keyword opportunities and refine their search campaigns. With google adwords keywords tools, you can uncover powerful insights that can help you make better decisions on which keywords to target.

To get started with Google AdWords Keywords Tools, you'll need to set up an account if you don't already have one. You can then use the tool by first entering relevant keywords for your business. This will let the tool pull data from AdWords accounts of both current and potential customers so that you get an overview of what words are most searched for in relation to your services and products.

Once the data is pulled in, Google AdWords Keyword Tools will present results by breaking them down into three main components: keyword performance, main concepts, and trends. The keyword performance section provides a breakdown over time so that you can see which keywords are performing best over different time periods like daily, weekly or monthly. This helps to narrow down high performing keywords that may be worth targeting further or identifying when certain changes in SEO strategy should be implemented.

The main concepts section enables you to gain insights into popular topic trends related to your selected keywords and identify alternate phrases for category optimization and higher rankings. You can also filter these results by language and geographic region as well as adjust match types of your target keywords. For instance, if a phrase is too broad or contains non-relevant terms, it may be worth narrowing down by implementing exact or phrase match types or adding more specific terms into the query.

Finally trends allows marketers to visualize the popularity of keyword phrases over a given duration of time – this helps advertisers identify seasonal search patterns and gain insights into what varying customers are searching during particular times of year.